Answering FAQs and showing expertise is the key to hooking Instagram followers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2022, 7:23 AM GMT+0

Giving away knowledge on Instagram can help marketers increase the chances of converting audiences into paying customers.

Offering knowledge on Instagram, especially answering audiences’ most commonly asked questions, can help brands drive interest, generate curiosity and intrigue them to become ardent followers. Brands should find out their audiences’ interests, queries and commonly asked questions.

Instagram Reels, for instance, can help marketers produce enormous reach and reach people beyond the followers’ list. Instead of relying too much on selfies, brands should explore options like pictures with texts and Reels. They can answer questions, turn into short content pieces, and post them on Instagram in-feed posts, Stories, IGTV and Reels.

If the end goal is to sell a product, consider highlighting the benefits of owning the product. Rather than providing a list of features, brands should showcase the impact of the product/service on the user’s life. But, make sure the content begins with a strong hook, which instantly attracts the audience’s attention.

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