Building on its existing Creator Mode tools, LinkedIn has added more insights to help creators plan and optimise their on-platform content approach.
The professional network has launched new tools for creators. These tools are aimed to help creators plan and optimise their content approach on the platform. These tools include content analytics, new profile video tools, newsletter showcase options, and a subscriber bell for update notifications.
The platform claims that creators will better understand what is resonating with their LinkedIn audience with a more in-depth overview of content performance. The professional network is also rolling out improved post analytics, which will provide detailed insights on impressions and reshares.
This update indicates the professional network is looking to participate in Creator Economy games and capitalise on future growth opportunities. In a statement, LinkedIn said, “From total impression numbers to engagement statistics, creators can see what’s working and where they may want to change their content strategy.”
[4 minute read]
