Performance metrics can act as a guide to get the best out of OOH campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2022, 1:47 AM GMT+0

Test, modify and weed out non-performing DOOH ad creatives.

As a result of the pandemic, people have an option to work remotely or in a hybrid set up. This has opened up opportunities for brands to reach consumers around their home territories through out-of-home (OOH) advertising.

To secure a partnership with the best OOH vendor, give media owners an equal opportunity to provide the most competitive pricing. Before choosing a vendor for OOH, gain access to historical pricing and performance data to have a better estimate of the kind of ROI that can be expected.

Further, to target consumers with specific attributes and to convert high-value audiences, leverage high-quality, up-to-date information. To maximise ad budget of digital OOH, use performance metrics as a guide to test, modify or even swap-out ad creatives that don’t appear to be performing well.     

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