Content that is developed by experts, comes from credible sources, and more can help meet Google’s EAT (expertise, authoritativeness, and trustworthiness) benchmarks.
Creating content aligned with the target audience's search intent and incorporating high-ranking keywords is recommended to boost search ranking. Use Google's guidelines to optimise and create user-centric online content that appeals to both consumers and Google.
Rather than creating content with little or no value or stuffing it with keywords, ensure the content offers clear value to both users and Google. Since Google emphasises the authenticity of Your Money or Your Life (YMYL) pages, including topics like news, ensure the YMYL content pages meet EAT guidelines.
Conduct competitor research and content audits to assess competitors' search strategies and boost SEO efforts. Analyse search intent signals and keywords to create relevant content and enhance search rankings.
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