Attract users in the metaverse by offering rewards like non-fungible tokens (NFTS) and cryptocurrencies.
As the metaverse and Web3 evolve, brands that plan on advertising in the metaverse need to rethink their consumer interactions to serve relevant ads. Advertisers must develop their marketing strategies around the metaverse and integrate gamification of ads into the mix.
In the metaverse and Web3, consumer privacy is imperative, as virtual environments are built on decentralised autonomous organisation (DAO) models. To serve effective ads in the metaverse create ads that are contextually relevant to the environment of the metaverse, like NikeLand.
Additionally, because metaverse users use headphones, marketers must ensure their ad messaging is subtle instead of loud. Avoid targeting ads based on demographics with privacy-safe and contextual targeting becoming more prevalent and find a creative connection between the brand and the metaverse.
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[5 minute read]