US companies spent $1.4 trillion last year, accounting for around 40% of the global marketing spend.
A Forrester report predicts global marketing investment will grow by 30% and touch $ 4.7 trillion by 2025. The forecast, however, shows a carried marketing spend chat dependent on location as well as industry.
Companies in India and China are expected to record the fastest growth between 2021 and 2025. India is projected to experience a 12.7% annual compound growth rate between 2021 and 2025.
Companies in the US and China are projected to drive 73% of the increase during the same period. Similarly, Chinese companies will represent an annual growth rate of 13% for global marketing spend between 2021 and 2025.
On the other hand, Australia represents just 1% of global marketing spend with a projected 3.2% compound annual growth rate between 2021 and 2025. Industries like healthcare tools, pharmaceuticals and biotechnology, IT software and services and FMCG collectively represent 37% of total marketing investment.
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