From supporting causes to selling virtual tickets – NFTs are the new marketing tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 05, 2022, 12:12 PM GMT+0

Non-fungible tokens (NFTs) offer brands a new way to market their business, promote new products or services and reach new audiences.

NFTs can be incorporated in brands’ pre-launch strategies where they offer customers coveted NFTs in exchange for purchases. Similarly, NFTs can serve as virtual tickets for events like workshops, trade shows and expos.

Audiences can buy NFT tickets for the event using bitcoins and even avail of additional services like drinks, meals or brand merchandise. NFTs can also be sold to help raise money for social causes.

Gaming businesses can create and sell NFTs in the form of digital pets, avatar skins and other virtual assets used in gaming. In the fashion industry, brands can allow users to craft their own digital NFT clothing for the digital avatars in the metaverse.

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