Meta rolls out a Reels sharing feature for third-party apps to boost Reels usage

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2022, 2:15 AM GMT+0

Users from non-Meta apps can directly share their videos to Facebook Reels with the “Share to Reels” button.

With the growing popularity of short-form videos, Meta is introducing a new "Share to Reels" feature for third-party developers. This will make it easier for non-Meta’s app users to share their work directly to Facebook Reels.

Third-party apps can incorporate "Share to Facebook Reels" button on their apps, providing users more creative ways to share their Reels experience. Meta states, “Enabling Sharing to Reels makes it easy for people to share short-form videos directly to Facebook.”

Apps like Smule, Vita, and VivaVideo will now be integrated with “Share to Facebook Reels” options built-in, as per Meta. With this new Reels integration, Meta hopes to prevent users leaving its apps, notes the article.

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