Microsoft Advertising set to launch RSA-based open beta ad customizers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2022, 9:09 AM GMT+0

The company also announced that ad customizers will become available this quarter.

Microsoft Advertising has announced that marketers will be able to use Responsive Search Ads (RSAs) to automatically create ads featuring additional product information in the ad copies. Marketers can do so without being required to make the changes manually.

Marketers can now combine RSAs with customer attributes to facilitate real-time messaging and create ads that highlight sales, events or specific weekends. The update will also enable marketers to embed discounts into ads based on the campaign or focus on particular features based on search queries.

The company also highlighted that the Smart Campaigns feature, geared towards small businesses, will become available in more countries including Canada and Germany. Similarly, Microsoft Audiences Ads will become available in 39 additional countries, including India, Japan, Taiwan, South Africa and Turkey.

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