Brands' NFT communities must look to provide enjoyable user experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2022, 3:50 AM GMT+0

Community members must be provided with a new environment to explore.

Given that non-fungible tokens (NFTs) are very new, it begs the need for NFT-specific communities of enthusiasm and support. Base a brand’s NFT project on a particular vision and a plan. An NFT community must aim to evoke a particular emotion from a particular audience.

As of now, platforms like Twitter and Discord are where most of the NFT communities are active. Study which platform could suit a community’s needs more. Companies must avoid being on too many channels to stay relevant.

Brands can give consumers the opportunities to interact with one another enjoyably. This space can be filled by organising events such as a gaming competition or a movie night for a community. NFTs or other gifts can be used as rewards for solving digital puzzles as part of a community activity.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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