Leverage lead capture apps to access a comprehensive view of prospects  

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2022, 3:09 AM GMT+0

Lead capture apps are software designed to help the sales team access the latest conversations and status of leads.

Using a lead capture app, marketers will be better able to manage leads that are already in their sales funnel. Marketers can stay updated on prospects and make informed decisions without spamming the prospect with irrelevant messages.

Similarly, lead capture apps can facilitate email-marketing campaigns, reminding marketers to follow up with certain clients and drop them from campaigns after the sale has been achieved. Marketers should also leverage chatbots to efficiently answer audience queries on the website and direct those conversations to the marketing team.

Online surveys can further help marketers engage prospects with opportunities to win cashback or discounts. Paid ads are another cost-effective way for marketers to target prospects, encourage them to fill out forms and collect valuable information.

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