Sharing content that inspires people to take action in support of social causes can help grow the brand’s online community.
Many consumers now prefer to interact with and purchase from brands that take steadfast steps to resolve contemporary issues like global warming and discrimination. To build a robust community, brands need to use their social content to inspire audiences to take action for causes that concern them.
Apart from creating original content, marketers can share third-party content as well with due credit to the sources of the content. When it comes to content types, marketers must focus on creating short-form videos and infographics to captivate followers and effectively engage them.
Similarly, generating UGC is an effective tactic for brands to win consumer trust and build a strong social media community. Brands can consider rewarding customers to share their testimonials and experiences with the products, online. While influencer marketing may not be as authentic as UGC, brands can still collaborate with influencers to reach wider audiences.
[8 minute read]