Using humour in content humanises a brand, helps earn consumer trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2022, 2:55 AM GMT+0

The article shares that in the last four years, 56% of ad campaigns have used humour as an effective tool.

Incorporating humour into content marketing leads to increased traffic, more shares, clicks and overall engagement. Understand the audience’s content preferences through collected data.

Ensure the content is marketed properly. For humour to be most relatable in content marketing, base it on current trends. To create a brand persona that’s consistent, companies could use word play that leverages humour.

In case of surfacing humorous content to a younger audience, the format of the content must be age appropriate. Humour in content must come across as natural and relatable. However, standing out among the “dry, reused routines” would require having a unique marketing voice.    

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