Data-driven storytelling can let marketers make sense of complex data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2022, 12:45 PM GMT+0

Augmented reality (AR), virtual reality (VR) and mixed reality (MR) will be the key components for brands to enter into the metaverse in 2022.

This article highlights the biggest marketing tech trends that can be expected in 2022, accelerated by the pandemic. Natural language processing (NLP) solutions designed to craft marketing copies will see a surge in growth, and chatbots are predicted to find use in more marketing aspects.

Marketers will lean increasingly towards data-driven storytelling to make sense of the massive amounts of data in their organisations. AI and machine learning will aid in delivering a complete 360-degree customer perspective. As the metaverse evolves, brands can use AR to exhibit real-world products and VR to host products in virtual showrooms and offer prospects immersive experiences.

In addition, with the advanced measurement and prediction tools, marketers can detect micro and hyper-personalisation marketing moments and respond to customer's unique demands. AI and machine learning can help brands identify consumer behaviours and craft tailored content. Brands will be able to connect with prospects more effectively in-person and through digital channels owing to hybrid events powered by AR and VR.

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