Six in 10 Americans will buy more from brands that reward loyalty

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2022, 11:23 AM GMT+0

A recent survey of 1,200 Americans by CTP revealed that 76% of consumers consider qualities like a brand’s trustworthiness and reliability important in a brand.

Over 64% of customers prefer conducting business with brands that connect with them on a human level and serve their specific needs. Similar views are shared by 72% of those aged 25 to 34. Only 35% of respondents want to keep it "all business."

Consumers will pay a premium for brands that engage them on a personal level, according to two-thirds of them. About six out of 10 consumers will purchase more items and services from brands that reward loyalty.

Outstanding consumer service (70%) and exceptional quality and innovation (69%) is considered imperative by consumers. Also, consumers that develop a connection with brands are ready to share basic info like their name, emails, and more.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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