A recent survey of 1,200 Americans by CTP revealed that 76% of consumers consider qualities like a brand’s trustworthiness and reliability important in a brand.
Over 64% of customers prefer conducting business with brands that connect with them on a human level and serve their specific needs. Similar views are shared by 72% of those aged 25 to 34. Only 35% of respondents want to keep it "all business."
Consumers will pay a premium for brands that engage them on a personal level, according to two-thirds of them. About six out of 10 consumers will purchase more items and services from brands that reward loyalty.
Outstanding consumer service (70%) and exceptional quality and innovation (69%) is considered imperative by consumers. Also, consumers that develop a connection with brands are ready to share basic info like their name, emails, and more.
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