Leverage interactive emails to gather feedback, offer demos, complete purchases

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 11, 2022, 1:00 AM GMT+0

Marketers can embed forms, carts with checkout functionality, quizzes and other functional widgets in their emails to offer a seamless UX.

With interactive emails, marketers can easily include appointment-booking calendars, carousels, carts, forms and other elements that can seamlessly interact with customers and eventually boost conversions. Similarly, interactive emails are effective vehicles for brands to gather valuable customer feedback.

By embedding a customer feedback form, brands can reduce the number of follow-up messages that are required to be sent to consumers. Marketers can also include a net promoter score survey in their email to determine how likely customers are to promote the company and its offerings.

For customers who may have abandoned their carts, interactive emails can carry a shopping cart for them to pick up where they left off. Brands can even enable their customers to book a demo by including a form in their emails that allow them to book demos directly with the sales team.

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