About 78% of all website pages now have a loading time of five seconds or less.
Every extra second of loading time beyond five seconds decreases the conversion rate by 4.42% and every one-second delay in the site’s loading time translates into 11% fewer page views. The delay also causes a 16% decrease in customer satisfaction.
In order to increase website speed and ensure site visitors get their desired information as quickly as possible, brands must focus on minifying the codes. Pairing down file size by eliminating unnecessary elements and cleaning up the site’s code by removing white space, line breaks and programmer elements on the files can help increase loading speed.
Similarly, brands must embrace minimalism, when it comes to their website. They should be intentional about how exactly visual content, plugins and widgets add value to the site. It can help brands eliminate site elements that do not have a purpose.
[7 minute read]
