Descriptive text and colour contrasts can help make brand content accessible

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 18, 2022, 1:18 AM GMT+0

Accessible content refers to content that is perceivable by all users, including users with disabilities.  

Brands must ensure their audiences are able to operate their interface components, understand the information and access all content through assistive technologies. In order to make their content accessible, brands can use descriptive text that elaborates what exactly users can find after clicking on a link and button.

Adding descriptive page titles, heading or anchor text can also enhance SEO optimisation for brand content. Similarly, content creators must use sufficient colour contrasts to make it easier for people with permanent visual impairments to see and understand the content. Video, webinars and audio content must be made accessible through alternative formats like transcripts.

Additionally, the language used in the content should be detailed enough for users to navigate the page easily. Further, language can also be a good opportunity for brands to address factors like gender identity, race or culture and ensure inclusiveness.

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