Product descriptions on Amazon must highlight at least one key feature, benefit

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April 18, 2022, 1:22 AM GMT+0

Comply with Amazon’s product description guidelines.

Product descriptions on Amazon must catch buyer’s attention, convince them of said product being the best one and convert them through purchases or subscriptions. A product description must highlight at least one key feature, benefit and unique property of a product.

The description must be in compliance with Amazon’s standards. Further, product descriptions must be simple and scannable. Use Amazon’s A+ Content feature when using bullet points in the description for better formatting.

Making use of the A+ Content or the Enhanced Content feature on Amazon allows vendors and sellers to go beyond the default product description character limit. It also allows for a more robust FAQ section.

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