These classic marketing tactics can help brands improve customer relationships

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 18, 2022, 3:26 AM GMT+0

Despite the focus on digital marketing, brands must continue relying on direct emails, audio advertising and in-person networking to reach wider audiences and boost customer trust.

Even in the age of email, influencer and social media marketing, some classic marketing tactics continue to be effective for brands and marketers. For instance, networking and relationship-building skills can help marketers generate leads and referrals, improve client retention and build a positive reputation among peers.

With audio making a significant comeback, brands must leverage radio-based and web-based streaming audio ads to reach global audiences and even target specific local regions. Similarly, meeting and interacting with clients in person can help marketers notice nuances like facial expressions and body language that they might miss via email or calls.

Offering discounts and freebies to prospects can help motivate them to actively engage with the brand’s products and services. Apart from high ROI, direct mail can help brands deliver the right information at the right time to the appropriate audiences.

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