Be transparent and communicate well with customers about the use of their data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 19, 2022, 2:52 AM GMT+0

Ensure customers feel safe enough to share their personal information.

While looking to build customer trust and also trying to be privacy-compliant, marketers face certain challenges. These challenges fall under the broader scope of fostering a customer community, asking customers to trust you with their data and communicating with customers throughout their lifecycle.

Given that trust has a newfound importance in the community space, it is increasingly difficult for marketers to create communities where customers feel safe enough to share personal information. In such a scenario, leverage reviews to garner consumer trust online.

To ensure customers gain confidence in sharing data, let them know if their data is being captured, collected or shared. The article recommends putting customers first, respecting customer data throughout the customer lifecycle and communicating well throughout the sales cycle.

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