Conductor surveyed over 350 marketers spread across enterprise companies with over 1,000 employees and mid-market companies with employees between 500-1,000.
The study revealed that 20% of respondents increased their organic marketing budgets significantly in the last 12 months. Paid marketing budgets were increased significantly by 13% of participants in the given period and 12% of those polled significantly increased their overall marketing budget.
Further, high-maturity organisations reported collaborating with SEO professionals 94% of the time. Low-maturity organisations did so only 32% of the time. Leaders and digital marketers will prioritise collaboration between SEOs and other professionals in a company.
The research also found that in-house organic efforts drove 12% higher site traffic as compared to fully-outsourced efforts. Digital advertising, website user experience and content marketing are three strategic channels digital marketers will focus on in 2022.
[4 minute read]