Netflix and Spotify emerge as the most preferred online streaming platforms 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 19, 2022, 8:52 AM GMT+0

A GoodFirms survey found that 60% of their respondents are spending more money on streaming subscriptions than on movie theatres.

About 48.6% of streaming users prefer subscribing to streaming services owing to the accessibility of content not found elsewhere. Similarly, 45.7% of users picked streaming services over conventional channels to access a varied assortment of video content.       

According to the survey, 34.3% of respondents chose streaming services based on the accessibility of fresh content. While Netflix dominates the online video streaming industry, Spotify is the most preferred music-streaming platform. On the other hand, HBO emerged as the best streaming service for finding TV dramas.

Around 42.9% of streaming service users consider cost as an important component to determine subscriptions between different streaming services. The report also found that gaming streams are the latest addition to the streaming industry.

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