Thoroughly track brand mentions online to engage consumers thoughtfully

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 19, 2022, 12:05 AM GMT+0

Monitoring social platforms for brand mentions can help marketers resolve queries and boost conversions in real-time.

When leveraged effectively, word-of-mouth can become a significant aspect of the business’s content marketing strategies, helping the brand build trust and expand its customer base. Brands can boost word-of-mouth is by featuring relevant user-generated content (UGC).

Marketers need to identify UGC that focuses on how exactly customers can benefit from the brand’s product or service. Such content can then be elevated to involve the brand as a whole. Similarly, marketers must pay attention to customers’ social media posts to monitor real-time brand mentions. Such social mentions are optimum windows for brands to thoughtfully engage themselves in the conversation, resolve queries, interact with customers and share details about new products.

Brands can even feature full video testimonials on their website, along with write-ups or large case studies. It can help brands build a dedicated audience for content like thematic blog posts series or videos.

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