Identify buying habits and triggers that lead B2B decision makers to purchase

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2022, 2:07 AM GMT+0

Personalise outreach efforts when contacting new leads.

B2B companies must go beyond tried-and-tested sales tactics and track new lead generation trends coming up in 2022. Once leads have entered the pipeline, the outreach efforts must be personalised to increase chances of conversion.

Use the predictability that’s inherent in B2B purchase decisions to a company’s advantage. Identify buying habits, methods-of-research and more of decision makers. This exercise can help identify triggers that lead decision makers to purchase.

Depending on the type of events a company hosts, leverage social media to support those experiences. Use key features of these platforms to improve the execution quality of planned events.

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