They expect to integrate customer service (40%) and customer loyalty (36%) in their martech stack.
The latest Oracle-Ascend2 survey of more than 850 marketers found that customer data platforms, email marketing platforms and web content management systems are among their most prized possessions. About 36% and 32% of respondents rely on email marketing platforms and content management systems, respectively.
Marketers expect their budgets to grow in 2022, with 37% of marketers reporting to be sure about meeting marketing goals. When it comes to marketing strategies, both B2B and B2C marketers intend to include tailored content and offers, virtual events and consumer loyalty programmes.
The survey also found that 94% of marketers’ efforts last year were effective. Additionally, 48% of them said their companies were very successful. Nearly half of marketing claim their 2021 marketing efforts were very effective despite budget cuts and event cancellations.
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