A/B testing copies can boost click-through rates (CTRs) and help create seamless social media ads.
Since negative ad experiences linger on social, brands must merge their ads with the native experience of each platform. This helps the ad campaigns appear less intrusive by making them feel like organic extensions of each platform.
Instead of irrelevant product placements, produce content that fits seamlessly into the feed to create less intrusive ads. As users visit social networks like Snapchat to get entertained, ensure the social ads are intriguing and entertaining.
To create social media ad content that fits in and is well received, get well-versed with the channel's features, trends, the types of content displayed, and norms. Experiment with organic social content like behind-the-scenes and other formats to know what is working and can drive CTRs.
[3 minute read]