Create non-fungible tokens (NFTs) that offer additional value like extended warranty and product features.
Content marketers on the fence about NFTs must first understand the fundamentals of the technology and its proper utilisation. Buddy Scalera, a content strategist, states that NFTs help their owner prove ownership over a digital asset.
NFTs allow buyers to claim ownership of digital assets but not necessarily a copyright. While NFTs enable brands to build a digital extension of physical products, NFTs can be the primary digital touchpoint between brands and customers, notes a recent Harvard Business Review article.
Using the 3 C’s - content marketing, including content, community, and consistency - can help brands incorporate NFTs into the mix. Educating the audience about the value of NFTs and aligning them with the brand purpose is recommended to leverage NFTs.
[7 minute read]