Instead of spreading themselves across a dozen different social media platforms, brands should concentrate on a small number to build their presence.
Brands should focus on not more than three social networks to effectively allocate time and resources. They should pay more attention to sites on which their prospects are most likely to access actively. For instance, if a brand is looking to target Gen Z audiences, they should concentrate more on TikTok than Facebook.
Brands should also publish different types of content, from useful tips in text format to questions and polls on their social account. Businesses can effectively engage and retain followers by maintaining a balance between promotional and meaningful non-brand relevant content.
Using social media tools like Buffer and ShareThis can help marketers save time and effectively manage and track social media campaigns. But, marketers should also create guidelines to ensure their social media content aligns with their brand voice.
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[6 minute read]