Meta to remove some of Facebook’s Location tracking tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 09, 2022, 10:32 AM GMT+0

Less essential data tracking tools are being removed from Facebook’s Location Services.

Meta is altering how Facebook’s Location Services are used, as several local-based features like Nearby Friends are being eliminated. According to Meta, these services will cease after 31st May 2022, and the company will stop gathering data to support them, even if they have been enabled earlier.

Users can still use Location Services to manage how their location information is gathered and used. Further, users are now being notified of the upgrade in their Facebook notification tab, notes Matt Navarra, a social media specialist.

This change may help Meta reduce the number of ATT prompts on iOS devices and the number of users who turn off data tracking entirely. The move will also help Meta avoid any potential legal battles and fines for user data tracking as privacy regulations continue to be strengthened.

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