The program is in beta testing and currently available in more than a dozen markets.
TikTok has launched a new program, aimed at enabling creators with over one thousand followers to take part in branded content challenges and monetise their clips. Called “Branded Mission”, the program will help advertisers choose from a pool of creators’ content and select clips to feature in their promotional campaigns.
Payments to the chosen creators, at this stage, will not vary based on individual video performance. Each Mission will list earnings potential based on how much each brand is willing to pay. Apart from Branded Mission, TikTok is also rolling out ten-minute clips and is emphasising live streaming as a means to boost content monetisation.
Meta, on the other hand, has expanded its Instagram product tags to all users. While Instagram creators will not be paid for adding these product tags, the platforms could explore approaches similar to TikTok’s to identify more revenue opportunities.
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