This is how brands should take a mobile-first approach in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 25, 2022, 10:44 AM GMT+0

More than half of all internet traffic originates from mobile devices.

While it is crucial for brands to make their websites compatible with mobile devices, they should also ensure uniformity across mobile and desktop web content. They can utilise a responsive design and media queries to turn a single URL web experience into a seamless experience across all screen types and resolutions.

Prioritising Google Core Web Vitals can help brands deliver an enjoyable UX. Core Web Vitals can also help companies achieve better traffic and higher rankings. Using image formats like .WEBP, instead of .JPEG can help businesses minimise page load times and improve page loading speed.

Companies should prioritise vector images and CSS/HTML coding along with compressing images to improve page loading speed. They should also consider removing unwanted popup ads and avoiding intrusive interstitial ad design to improve user experience.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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