This piece suggests how brands can use the Meta-owned image sharing social platform to conduct business through private conversations.
Companies can use Instagram to deliver personalised two-way conversations with followers across the customer journey. Many brands are already using Instagram DM (direct messaging) automation, which uses artificial intelligence-enabled chatbots to make the product discovery journey easier.
Businesses should no longer rely on manually tracking their likes, shares, comments, and DMs on Instagram to inform their marketing strategies and improve product discovery. Instead, they can start two-way communication with followers via DM automation. It can help accelerate the discovery-to-purchase cycle and boost sales, making cross-sell and upsell efforts more productive.
With AI-powered chatbots, businesses can respond to consumer queries in real-time. Moreover, companies can boost brand loyalty and reduce cart abandonment rates through features like Quick Reply and Product Templates.
[4 minute read]
