Taking efforts to advance sustainability can help brands improve their public image

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 09, 2022, 10:08 AM GMT+0

This piece suggests how brands advance their PR initiatives to drive more visibility, leads and sales.   

With carbon footprint becoming an issue of concern for consumers, businesses must show a commitment to sustainability to enhance their public image. Instead of vague pledges and passive comments, companies must showcase practical steps they have taken towards conserving resources, reducing waste or reducing their dependence on non-renewable energy.  

Businesses must engage with their prospects on multiple platforms, including social media. A social media presence can help create more substantial and direct connections to various audience segments. Companies can also consider outsourcing account oversight to enhance the quality of their presence on social media.  

Businesses can also create well-designed, centralised interfaces to communicate better with their customers. These strategies can help improve customer experiences and facilitate growth. 

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