This is why brands must use weather-based targeting to reach their prospects   

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 15, 2022, 12:50 PM GMT+0

Marketers can reach consumers at the right moments with relevant campaigns by understanding the correlation between weather and purchasing patterns. 

It is no news that weather impacts product seasonability, consumer mood and shopping habits. With the help of weather-based targeting, brands can align their campaigns with the weather and tailor their creatives based on weather changes in specific locations. 

Marketers can also optimise their campaigns based on local temperatures. It can help brands engage customers through weather-driven demand and tailored messaging. Capitalising on weather-driven demand can also help companies improve brand awareness and sales.   

Brands can also use weather insights to inform marketing strategies and create hyper-relevant messaging. Companies can map historical weather data against sales metrics to identify trends and predict upcoming demands. These data-based marketing strategies can help brands achieve higher campaign effectiveness.   

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