Marketers must realise that engagement cannot be limited to big, periodic events to make the best of the upcoming holiday seasons.
Hybrid shoppers begin their purchase journey well before the actual purchase by keeping a mental shopping cart of all the items they might have come across on their social feeds. This means brands will have to reach out to customers early and in a sustained manner to boost their conversions.
Along with engaging prospects early on, marketers need to leverage total omnichannel ROAS for their campaigns. A holistic view of the campaign and its impact on audiences can help brands take note of conversations across different channels and use the insights to inform future marketing strategies as well.
Full-screen, creator-friendly video formats can help brands create engaging mobile experiences and boost engagement. For instance, marketers can consider making their brand Reels shoppable with product tags.
[4 minute read]
