Structured data on product pages can help marketers index their products, offer accurate price-related details and display rich search results.
When it comes to optimising their ecommerce websites, brands must first ensure all of their products are indexed. By leveraging tools like XML sitemap and Google Merchant Center, marketers can ensure Google crawls all of their product pages.
Adding structured data to product pages can help Google extract accurate prices from product pages and present items in a special rich product presentation format. Simultaneously, brands should focus on minimising inconsistencies in pricing and availability between their sites and Google’s understanding of the site owing to timing lags.
Merchant Center product feeds can also help keep pages updated, maintain a consistent schedule and eliminate timing lags. By providing a local inventory feed to Merchant Center, brands can make their in-store products available for people entering queries online with the phrase “near-me”.
[4 minute read]