YouTube introduces a new feature to help creators promote content easily

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 30, 2022, 2:17 PM GMT+0

The new “Promotion” Tab is being tested with a limited number of users.

YouTube has added a Promotion Tab on its platforms, enabling creators to grow their channels without heading to Google Ads Manager. With the new addition, creators can easily buy ads within YouTube studio.

While the update helps creators reach wider audiences more efficiently, it will also help YouTube increase ad revenue. For example, certain users may not have sufficient knowledge to run a channel or leverage video promotions through Google Ads. Such creators can now test their Promotions using a modest budget. 

Creators who do have access to the Promotion tab can find it within the Promotions section on the Content Page of Studio.

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