Focus on content marketing to acquire and retain customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 01, 2022, 12:16 PM GMT+0

Brands can leverage effective content marketing practices to acquire new customers and maximise the lifespan of existing ones.

In order to create relevant content for their audiences, marketers must first create buyer personas to understand their prospects better. Buyer personas can even help brands segment their marketing efforts further down the line.

By targeting customers with relevant and high-quality content, brands can ensure they acquire the right customers, which they can easily retain. During the onboarding stage, marketers must anticipate the customers’ needs and questions and tend to them in the offered content.

Post the onboarding stage, monitoring the client’s usage and success with the product will help marketers reach out to them with the information they need at the right time. Similarly, offer a mix of content such as whitepapers, case studies and newsletters to engage customers at different stages of the buyer funnel.

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