Virtual tours can help brands create an emotional connect

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 05, 2022, 3:15 PM GMT+0

Experiences such as virtual tours help brands market their product, weave a narrative around the brand and narrate the company’s backstory.

About 50% of all adult users on the internet depend on virtual tours during their research to reach a decision. Similarly, customers spend five to 10 times more on sites that offer virtual tours, with 67% of people saying they want businesses to offer virtual tours.

Along with embedding virtual tours on social media platforms like Facebook and LinkedIn, brands can also include virtual tours in their newsletters and ads. Narrating brand stories through virtual tours can help marketers appeal to audiences with strong emotions and build customer trust.

Apart from an annual hosting fee, creating virtual tours demands a one-time cost for the shooting of the tour. After the final product is ready, brands can use the virtual tour as an emotional trigger among target audiences and boost consumer confidence for a significant amount of time.

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