Combine automatic and manual targeting campaigns on Amazon to get the best results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 06, 2022, 8:25 AM GMT+0

On Amazon or ecommerce in general, approach advertising dynamically.

Businesses must steer clear of certain outdated Amazon strategies. These could be beginning only with automatic targeting campaigns, aiming to cover all Amazon ad goals with one budget or exclusively using Amazon PPC.

Instead of starting out and sticking only with automatic targeting campaigns, businesses could couple automatic and manual targeting within Sponsored Product ads. Base this targeting on keyword research, category targeting simultaneously.

Depending on priority, budgets must be split, as per week or month, to meet various goals. Organise ads into different portfolios as different ad types deliver differing ROI. Brands must have a dynamic approach to Amazon advertising and combine it with other marketing efforts to drive traffic to product listings.   

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