Be creative, use hashtags and keep an Instagram video short.
Irrespective of the type of business, companies must explore using Instagram videos. Instagram videos can be used to give consumers a behind-the-scenes look of a company and products or services, and to better connect with consumers.
Storytelling through Instagram video lets a company build brand awareness, loyalty, and display company values. It is also useful in generating leads. Further, to get more views on social, use videos on Instagram to run contests and promotions.
This content type can also be used to announce brand or product news and updates. Creating how-to videos or sharing tips through them that add value to a consumer’s experience improve engagement and loyalty.
[3 minute read]