Digital marketers must gather quality backlinks and mark brand presence on third-party review sites to boost their page rankings.
In order to build a holistic digital presence and rank higher on search results pages, digital marketers must begin by creating original, relevant and up-to-date content. Brands must ensure they use information from their sources, analyse it, and publish original content.
Similarly, topics chosen to create content must be relevant to the needs and goals of the target audience. Marketers should build credible third-party reviews on platforms like Google My Business and Glassdoor. Such off-site presence can help brands boost their ranking on Google search pages.
When publishing content, marketers must state who exactly in their organisation is responsible for the content to maintain transparency. Building quality backlinks can also help brands connect with other organisations, expand their reach and show Google that the website offers quality content. Finally, leverage efficient technology to ensure disruptions to site experiences is minimised.
[14 minute read]