To begin with, host social media contests to encourage existing customers to generate their content.
User-generated content (UGC), in the form of videos, blog posts, pictures, reviews and the like, can help brands meet various goals. For example, UGC can make brands seem authentic to customers and help marketers offer unique and engaging content to prospects.
When it comes to adding UGC to email campaigns, the content generated by users is a valuable way for marketers to personalise their emails. Brand emails can feature content generated by customers who have already bought those products that email recipients are interested in purchasing.
Similarly, email testimonials appeal to various audience segments and boost brand trust. By offering information on how other customers are using certain products, brand email can also help marketers retarget cart abandoners.
[7 minute read]
