The ban is part of TikTok's election integrity initiatives announced earlier this year.
Weeks before the November midterm elections in the US, TikTok announced changes to advertising and monetization features for politicians and parties on the platform. While the changes will eventually ban all fundraising activity, for now, it will make fundraising for politicians harder.
The company said it would immediately turn off all advertising and monetization features, like gifting and tipping. Accounts belonging to governments, politicians, and political parties will have to apply for verification.
A company spokesperson said they would use technology and human intervention to moderate political content. The election integrity initiatives aim to protect the platform's creative and entertainment appeal.
Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings
[5 minute read]