TikTok reports censoring millions of fake accounts, ads, pre-teen profiles 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 29, 2022, 4:46 PM GMT+0

A new TikTok report comes amidst the platform’s ongoing effort to tend to concerns surrounding data privacy, child safety and misinformation. 

According to the report, the ByteDance-owned site has eliminated 59.4 million accounts in Q2 2022- up from 14.9 million accounts in Q2 2021. Similarly, The platform also suspended 20.6 million accounts suspected to belong to children under 13.  

Around 5.1 million ads were removed for violating policies and guidelines and another 4.2 million were deleted due to inaction against accounts. TikTok released more videos in Q2 2022 than in Q1 2022 – 113 million and 102 million, respectively.  

Of the videos withdrawn in the last three months, most (43.7%) were removed due to “minor safety” violations. Other reasons include related illegal activities and regulated goods (21.2%), adult nudity and sexual activity (10.7%), violence (9.3%) and hateful behaviour (1.7%). 

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