Use podcasts to engage with customers on a deeper, emotional level 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 29, 2022, 4:41 PM GMT+0

Podcasts allow brands to engage directly with their audiences and build long-lasting relationships with them.

About 424 million people listen to podcasts, marking a 10% increase from last year's numbers. Similarly, over 80% of listeners listen to every episode of a podcast that they start listening. Podcasts are a cost-effective tool for brands to reach out to their customers, but the medium also makes for compelling storytelling.

Listeners get to hear the passion in the voice of the podcast narrators when they talk about their products or service, making way for an emotional connection with the brand. Besides offering well-researched and original insights on a particular topic, brands can repurpose their podcast content to inform pieces across different formats, like blogs or social media posts.

Relevant and entertaining podcast topics make for meaningful listening for the target audiences. In addition to choosing appropriate topics, marketers must create and stick to a well-drawn podcast schedule to stay organised and adhere to deadlines.

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