Brands must be careful when creating their sub-branding strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 03, 2022, 2:55 PM GMT+0

Businesses must ensure they do not compete with their parent brands when creating sub-brands. 

Sub-brands can help companies target specific audiences and connect with them on deeper levels. Such brands can also target newer markets, expand into fresh revenue streams and uniquely market different products.  

But companies must ensure they implement a sub-brand’s strategy in consultation with the parent company’s equity. Keeping in mind the leading brand while examining the sub-brands’ strategy can help companies boost their sub-brands and grow their parent company’s credibility.  

Marketers must understand and differentiate between audiences for the main and sub-brands to build sustainable relationships with customers. When it comes to SEO practices, businesses should strictly avoid keyword cannibalisation that leads to sub-brands competing against one another or against their parent brand.  

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