A regularly optimised contact page form that's supported by a strategic inbound marketing plan could help improve a brand's conversion rates.
To begin optimising a contact page, start by auditing it and ensuring it is in line with the current best practices and standards. Just as in any other part of the website, the aesthetics of the contact page form must be with minimal visual distractions.
Match any input fields with the expected length of the answer. Ideally, consumers must be able to reach the contact page from any other webpage with as few clicks as possible.
Any CTA buttons must be in a contrasting colour as compared to the webpage's colour palette. Further, ensure the site is optimised for mobile, and convey to users what to expect after submitting a form.
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[6 minute read]