Immersive experiences are key to boosting audience engagement in the metaverse

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2022, 1:05 PM GMT+0

The article lists steps that marketers can take to increase brand awareness and engage audiences effectively in the metaverse.  

For brands looking to engage audiences in the metaverse, creating immersive experiences is crucial. Marketers can use VR to design virtual stores that users can walk into, browse through products and try them on using their virtual avatars.  

Additionally, enable users to customise their metaverse avatars and choose whatever shape, colour or texture they would like to pick. Launching exclusive virtual items and incorporating NFTs into the brands’ marketing strategies can help businesses offer creative loyalty programs and attract new customers.  

Marketers should organise live events like music concerts and collaborate with relevant influencers and artists to grow brand awareness and target wider audiences. When marketing in the metaverse, brands can even use real world tactics like publishing newsletters or offering free product samples as NFTs to boost engagement.   

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